May 17/18
Final Exam
May 15/16
The Depressed Copywriter
May 11/14
Viral Video Film School
May 9/10
Response 15 - "Kids + Reality TV = Bad Combination" Collect next class
To View: Child Island and Kid Nation
Reality Tv for Kids - Pitch
May 7/8
Response 14 - Student Choice - Find an article related to media literacy and respond
Work Time on T-shirt and Persuasive Pitch Letter
May 3/4
Response 13 - GhostTweeting
To View: "The Outsiders: Amish Teens" Available on YouTube in 7 Parts
Continue Work on T-shirts
Homework: Writing a Persuasive Pitch Letter
May 1/2
Judging a book by its cover - clothing stereotypes
What do your clothes say about you? T-Shirt PowerPoint
Assignment: Create a T-shirt representing today's pop culture that will be nostalgic 20-30 years from now.
Response #12 Children's Clothing Slogans
April 27/30
Article Response #11 - Kardashian Deal
Celebrity Culture Timeline
Timeline Scavenger Hunt
Create a personal timeline with 15 important media events from your life
Would you like to be a reality star? Real World Contract
April 25/26
SNL Stock Characters
Finish South of Nowhere "Pilot"
April 23/24
Gendered Advertising Remixer / Lego Advertising Remixer
Television: Teen Stereotypes group work
Beigin viewing South of Nowhere "Pilot"
Homework: Watch a TV show focused on teen characters.
Complete this. Due 11/23
April 17-20
View Student Commercials - online soon
Watch POM Wonderful Presents The Greatest Movie Ever Sold
Discussion
April 11, 12, 13, 16
One day workday, One day Advertising Test
Advertising Campaign - Scoring Guide - due April 17/18
April 5/10
Finish Consuming Kids
Group work time
April 3/4
Ad Campaign Pitches
Begin Consuming Kids
March 30 / April 2
Children in Politcal Advertising
Watch the following commercials: www.livingroomcandidate.org
From 1964: Lyndon B. Johnson, "Daisy" and "Ice Cream Cone," and Barry Goldwater, "We Will Bury You"
From 1976: Gerald Ford, "Children/Achievements"
From 1996: Bob Dole, "The Threat"
From 2004: George W. Bush, "Changing World"
Complete this form.
View "Product Labels" from CBS Sunday Morning
Homework: Next class "The Pitch" - Groups will present
Group Work Time
March 28/29
Political Advertising
Read these commercials as mini-films. Complete handout.
Demon Sheep - Strangest Campaign Ad Yet
Continue Work on Ad Campaign: Script and Storyboard
Sytoryboard Language and Examples and Sequence Guidelines
Film Angles Video & Storyboard/Commercial Splitscreen
March 26/27
Response #10 - "Logorama"
Begin Advertising Campaign - Scoring Guide
March 14/15
Notes: Product Placement
Notes: Cross Promotion
Finish - A Body of Ads
March 12/13
Brown-Mackey Presentation
Continue: - A Body of Ads
March 8/9
More Creatve/Creepy Advertising
Notes: Subliminal Advertising
Continue: - A Body of Ads
March 6/7
Response #9 - Wizmark
Notes: Newer Trends in Advertising
Continue: - A Body of Ads
March 2/5
Can you identify the products that go with these slogans?
Notes: Advertising Appeals
Begin Group Project - A Body of Ads
February 29/March 1
The Truman Show Socratic Seminar
February 27/28
Finish The Truman Show - Socratic Seminar next Class
Socratic Seminar next class - Prep Packet
February 23/24
Handback Photoshop Grades
Begin The Truman Show - Socratic Seminar to follow film
February 21/22
Finish Catfish - Discussion
For More Info: 20/20 Interviews - last section
Oakville "Catfish" - Start at 5:08
February 15/16
Response 8 - Before and After Photos
Analyzing Movie Trailers - Abraham Lincoln Vampire Hunter, The Hunger Games, Catfish
Begin Catfish
February 13/14
Photoshop Lab Day 3February 9/10
Photoshop Lab Day 2
February 7/8
Bellringer: Rejected Candy Hearts
Analyzing Movie Poster - Worksheet
National Geographic's Photo of the Day
Fun with Photoshop - See handout for directions
Work on 6 Word Memoirs
February 3/6
Visual Literacy Quiz
Work on 6 word Memoir: Rough Draft due next class
February 1/2
Notes : Framing, Angle, Lighting
In Class Analysis
In Class Six Word Captions for these photos
HW: Write six 6 Word Memoirs
Example: 6 Word Memoir
January 30/31
Response 7: Photo Tampering Throughout History
Begin Watching: Digital Nation
January 26/27
Response 6: Read this article, then watch these clips and respond:
Newstand, Onslaught; Retouch; Evolution;
Sex, Lies & Photoshop; Photoshop on the Bigscreen
What are the implications of this?
For Fun: Best of 2011
January 24/25
A picture is worth...
Notes: Some Basic Visual Literacy and Design Concepts
Caption Contest
Is seeing believing? - The President and ?
Can you identify these celebrities from their high school photos?
HW - Analyzing a visual
January 20/23
Media Literacy Quiz
Finish Watching: Growing Up Online
Handout for HW: Pick 1 from each group for a written answer
Collect Responses 1-5
January 18/19
Response 5: Wikepedia Blackout
In Class: Values of Media Culture
Begin Watching: Growing Up Online
Handout for HW: Pick 1 from each group for a written answer
January 11/12, 13/17
Notes and Sayings of Marshall McLuhan
Library Orientation
Notes: Media Literacy Theory
Assignment: Traditional vs. Media Values
Response 4: Everything is a Remix part 1 & 2 & 3
January 9/10
Notes: 5 Core Concepts, 5 Key Questions
In Class: Answer the 5 Key Questions for these 2011 #1's Answer Sheet
Harry Potter and the Deathly Hallows Part 2
Adele 'Rolling in the Deep"
American Idol 2011 - Funny auditions
Steve Job's - Quote from biography
Response 3: Stop the Texts. Stop the Wrecks.
Gauging Your Distraction from The New York Times
To View: Wales PSA
Discussion
January 5/6
Getting to Know You and Prior Knowledge Quiz
Notes: What is Media Literacy?
Response 2: A Vision of Students Today
To View: 2011 Mobile Year in Review
Book Trailer Project - Due March 14/15
Overview - Adapted from Broward County Florida
Planning Sheet - Due March 28/29
Media Use Guidelines
January 3/4
Class Intro and Syllabus
Can you name these products from their first letter?
Response #1: Did you Know? 3.0 and 4.0 and Social Media Revolution 3
In Class: Electronic Media Survey
View Last Year's Projects