May 18/19
Finals
May 12-17
View Pleasantville
May 10/11
Finish Evening News Analysis
Group Work: Comparing Front Pages from Newseum.org
Write a 30 second evening news story based on your front pages
May 5/6
Analyzing the Evening News - Viewing Sheet
TV News Definitions
May 3/4
Journal 20: "Boozy, Bawdy Reality TV, With a Few Wrinkles"
All Journals due next class
To View: "The Outsiders: Amish Teens" Available on YouTube in 7 Parts
April 29/30
Reality TV Discussion
To View: Child Island
Reality Tv for Kids - Pitch
April 23/27/28
Journal #19 "Study links sexual content on TV to teen pregnancy"
Finish Scripts and Role-Play
April 21/22
Finish 90210 and Discussion
Begin Group Stereotype Scriptwriting
April 19/20
T-Shirt Fashion Show
Television: Teen Stereotypes
In class: View 90210 - Guided Discussion
Homework: Watch a TV show focused on teen characters.
Complete this. Due 4/28 or 4/29
April 15/16
Journal 18: "Childen's T-shirts get risque"
Cell-Phone Bingo
Continue Work on T-shirt.
Homework: Writing a Persuasive Pitch Letter
April13/14
Jornal 17: "Dress Like Your Dad? He Rocks"
What do your clothes say about you? T-Shirt PowerPoint
Assignment: Create a T-shirt representing today's pop culture that will be nostalgic 20-30 years from now.
April 9/12
Journal 16: "Photography Changes our Desire for Celebrity and Glamour"
Group Work: Analyzing celebrity photos from the past
In-Class Assignment: How does photogrpahy define celebrity?
Homework: Writing Assignment
April 7/8
Journal 15: Chasing an Illusion
To View and Discuss: Newstand; Onslaught; Retouch; Evolution; Sex, Lies & Photoshop; Photo Tampering Throughout History
Essay Assignment: Write 1-3 Well developed paragraphs. What (if anythinhg) do you think should be done about the use of photoshoping in magazines? Use this article and the videos we watched to help support your answer.
April 1/6
Journal 14
Celebrity Culture Timeline
Timeline Scavenger Hunt
Create a personal timeline with 25 important or media events
March 30/31
Topic: In Search of Celebrity
Journal 13: Use these 2 articles 1 2
Watch: Paris Hilton Inc: The Selling of Celebrity Alternate Link
Discussion Questions
March 26/29
The Truman Show Socratic Seminar
Alternate Assignment for absent students
March 24/25
Finish The Truman Show
Socratic Seminar Next Class - Prep Packet
March 22/23
Finish watching student commercials
Begin The Truman Show
March 10/11
Advertising Test
Student Commercials Due
March 8/9
Journal 12: Response to Consuming Kids, parts 1 and 2
Time to work on and film ad
Commercial Due Next Class
Open Note Test Next Class
March 4/5
Watch Logorama - Discussion
Time to work on and film ad
Packaging Due Today
Commercial Due 3/10 or 3/11
March 2/3
Watch Merchants of Cool - Discussion
- Part 5 - Questions Part 6 - Questions - Collect
Work on Ad Campaign
Packaging due 3/4 or 3/5
Commercial due 3/10 or 3/11
February 26/March 1
Journal #11 - "Teacher Selling Ads on Exams to Raise Money"
Children in Politcal Advertising
Watch the following commercials: www.livingroomcandidate.org
From 1964: Lyndon B. Johnson, "Daisy" and "Ice Cream Cone," and Barry Goldwater, "We Will Bury You"
From 1976: Gerald Ford, "Children/Achievements"
From 1996: Bob Dole, "The Threat"
From 2004: George W. Bush, "Changing World"
Complete this form.
Continue work on Script and Storyboard
Packaging due 3/4 or 3/5
Commercial due 3/10 or 3/11
February 24/25
Watch Merchants of Cool - Part 4 Questions
Political Advertising
Read these commercials as mini-films. Complete handout.
Analyze the four Obama and McCain ads here focusing on positive and negative words and images.
Journal #10:"Young voters influenced by negative political ads, says study"
Continue Work on Ad Campaign: Script and Storyboard
February 22/23
Watch Merchants of Cool - Part 3 - Questions
Notes: Cross Promotion
View "Product Labels" from CBS Sunday Morning
Continue Ad Campaign - New Tasks - Slogans and Logos
In Class: Pitch your Product and Ad
February 18/19
Journal 9: Ads for Obama campaign: ‘It's in the game’
Notes: Product Placement
Examples: Transformers and Wayne's World
View Merchants of Cool - Part 2 - Questions
Begin Beverage Advertising Campaign - See examples on right
February 16/17
Journal 8: Should NBC have shown video of Nodar Kumaritashvili's death?
Notes: Subliminal Advertising
Links to videos in the PowerPoint: Derren Brown, Sublimal Test
View Merchants of Cool - Part 1
February 11 A-Day
Journal 7: In the bathroom
Work on and Present Group Advertising Assignment
February 10 B-Day
Journal 7: In the bathroom
More Creatve/Creepy Advertising
Work on and Present Group Advertising Assignment
February 9 A-Day - Snow Day
February 5/8
Can you identify the products that go with these slogans?
Newer Trends in Advertising
Superbowl Ads: Watch Here
February 3/4
Present Symbolic Me
Advertising Notes
Advertising Schmadvertising Assignment - See Me for Packet
February 1/2
Journal 6: Respond to this visual story
Analyzing the DeVry presentation
Finish Symbolic Me
January 28/29
DeVry University Presentation
Continue Symbolic Me
January 26/27
Superquiz
Begin Symbolic Me group activity
January 22/25
Journal 5: "Sexting:A Disturbing New Teen Trend?"
Notes and Sayings of Marshall McLuhan
Group Work: Values of Media Culture
Next Class: Quiz over all notes so far
January 20/21
Journal 4: "Texting May Be Taking a Toll"
Continue Growing Up Online
Handout for Discussion
Collect Traditional vs. Media Values
To View: Oprah's take on Texting and Driving - Preview
January 15/19
Journal 3: "Texting and Talking'
Gauging Your Distraction from The New York Times
To View: Wales PSA
Notes: Media Literacy Theory
Assignment: Traditional vs. Media Values
Begin Watching: Growing Up Online
January 13/14
Journal 2:
"More Employers Use Social Networks to Check Out Applicants"
Notes: 5 Core Concepts, 5 Key Questions
Homework: Answer the 5 Key Questions for these images
To View: A Vision of Students Today
January 11/12
Bellringer: Media Literacy Quiz from PBS
To View: 2009 The Way it Was from CBS
Journal 1: "Taser adds mobile phone monitoring tool to its arsenal"
Notes: What is Media Literacy?
To View: Did you Know? 3.0 and 4.0
And a quick lesson on trusting your sources 4.0?
January 5/6
Class Intro and Syllabus
Can you name these products from their first letter?
In Class: Electronic Media Survey