Dec. 16
View and discuss: MTV True LIfe: I Live a Second Life on the Web
Collect: Final Essay (Prompt) and Media Lit. Ad Poster
Dec. 12
DIscussion:
Using Media Literacy Skills to analyze Mehlville created media
Print Source: Pick 2 articles from the current issue of the Student Prints and explain how they relate to media literacy - #18 and 19
Answer the 5 core questions for one of the articles.
Also answer the 5 core questions for a student film.
Video of the day.
Dec. 10
Article Respone #18
Discussion: Magazines and Female Body Image Issues
To View: FashionWatch Newstand, Image Enhancement, Dove Real Beauty Campaign
IFC Media Project #2 The Photojournalist, Propaganda
Dec. 8
Opening Quote for Discussion
"A Shopping
Today's Videos: Cathedrals of Consumption, Stuff Mart
Links: Black Friday Slide Show, Adbusters Buy Nothing Day
Final Essay Prompt and Media Lit. Ad Poster - Due Dec. 16
Dec. 2 and 4
View Pleasantville
Discussion questions - discuss and collect
Nov. 26
Collect Pitch Letter
Viral Video Discussion
Nov. 24
Activity and Discussion: Gender Stereotyping in Magazines
In class article response
Nov. 20
Article response #14 - How TV Works
Group Presentations: The World in 22 Minutes
IFC Media Project Discussion: Missing White Girls
Homework: A pitch letter for kid's reality TV.
Nov. 18
Response #13 - What are your impressions of the percentages for news on your pie charts?
Group Work: Today's Headlines - Comparing newspapers across America - Newseum.org
You be the Producer: The World in 22 Minutes
Nov. 14
Breaking down the news
Create a pie chart for the percentages of time spent on each category of the news.
Nov. 12
Reader's Theater: TV scripts
Article Response #12
Reality TV for kids - discussion and assignment
Nov. 10
Teen Stereotypes and Sex on TV discussion continued
Assignment: Write a three minute script for a commonly portrayed high school problem.
Homework: Watch a TV show focused on teen characters. Complete this.
Nov. 5
Discussion: Electoral Totals, How much did a vote cost?
Television: Teen Stereotypes
In class: View 90210 - Guided Discussion
Article Response #11
Homework: Watch a TV show focused on teen characters. Complete this.
Nov. 3
Article Response #10
Finish The Truman Show - Discussion
Election Predictions
Oct. 30
T-shirt fashion show
Collect Persuasive Pitch Letter
Begin The Truman Show
Viewing Worksheet
Oct. 28
Continue Work on T-shirt.
Homework: Writing a Persuasive Pitch Letter
Oct. 24
"Dress Like Your Dad? He Rocks" NY Times article discussion
Assignment: Create a T-shirt representing today's pop culture that will be nostalgic 20-30 years from now.
What do your clothes say about you? T-Shirt PowerPoint
Oct. 22
Advertising Test
Oct. 20
Article Response #9
Watch our Toothpaste Commercials:
Redneck, Tasty Paste, Brushie's, Mighty Mouth, Zebra Paste, Chillin', Wave, Fusion, Mountain Peak Breeze, G-Shine, Squight, Sparkle, Crazy Fun Time Paste, Senor Toothpasto
In Class: Primetime: The Outsiders - Amish Teens
Advertising Test Next Class
Oc. 13 and 15
Cross Promotion
Work time for Commercials - Due Oct. 20
Oct. 9
Article Response #8
Children in Politcal Advertising
Watch the following commercials: www.livingroomcandidate.org
From 1964: Lyndon B. Johnson, "Daisy" and "Ice Cream Cone," and Barry Goldwater, "We Will Bury You"
From 1976: Gerald Ford, "Children/Achievements"
From 1996: Bob Dole, "The Threat"
From 2004: George W. Bush, "Changing World"
Complete this form.
Advertising to Children Discussion
Commercial Filming during Next Class
Oct. 7
Article Response #7
Read this commercial. Complete handout. What makes political advertising effective?
Notes: Product Placement
In Class: Examples from Forrest Gump, E.T., Jerry MaGuire, and Wayne's World
Oct. 3
Article Response #6
Political Advertising: Repetition, Positive and Negative Words
(from livingroomcandidate.org)
Analyze the four ads here focusing on positive and negative words and images.
How do we know what is true? Discussion on this article from factcheck.org
The truth(?) in the VP debate. Video here.
Oct. 1
Will your commercial be this effortless?
Due Today: Script Draft
Continued: Toothpaste Packaging
Begin: Storyboard - Samples
Sep. 29
Due Today: Campaign Outline and Toothpaste Logo
Continued: Toothpaste Packaging
Begin: Script Draft for Commercial - Sample
Sep. 25
Article Response #5
Notes/Discussion: Subliminal Advertising
In Class: Begin toothpaste advertising campaign - Create brand name, slogan, logo, and commericial summary
Handouts: Packaging, Campaign Outline
Sep. 23
Article Response #4
Notes/Discussion: Creative and/or Creepy Advertising
In-class Assignment: Deconstruct an Ad (from New Mexico Media Literacy Project)
Sep. 18
Notes: Newer Advertising Trends: Shockvertising, Guerrilla Marketing, etc.
Finish Identifying and Analyzing print ads, present to class
Sept. 16
Can you identify the products that go with these slogans?
Notes: Advertising Appeals and Claims
In Class: Analyze commercials from One Tree Hill
Assignment:
Identifying and Analyzing print ads
Sep. 12
Discussion on Growing Up Online, collect
Article Response #3
Cell Phone Bingo
Present Symbolic Me
Sep. 10
Comparing media coverage and bias on Joe Biden's visit to MHS.
Finish Growing Up Online parts 4-7
Complete Discussion Questions for sections 4-7
Sep. 8
Journal Resonse #2 - Article 1 Article 2
Thoughts on these 2 articles, plus similarities and differences
Watch Growing Up Online parts 1-3
Complete Discussion Questions for sections 1-3
Sep. 4
Media Lit Superquiz
Finish Symbolic Me
Sep. 2
Article Response #1 -
Read this article. Is texting a form of writing? 5+ sentences with explanation
Notes from from Marshall McLuhan Videos - 1 2
Continue Symbolic Me
Quiz on Media Literacy Concepts next class
Aug. 28
Finish Traditional Values vs. Media Values, discussion
Begin Symbolic Me - media as an extension of self, group project
Aug. 26
Discussion of video, article, and 5 key questions, collect worksheets
Notes: Media Literacy Theory
Assignment:
Traditional Values vs. Media Values
Bring in magazines targeted to teens.
Aug. 22
Collect Merchants of Cool Papers
Read Rick Reilly article, complete discussion questions
Watch Exploring Society: Communications Media and Technology
Complete video discussion questions.
Aug. 20
Discuss Electronic Media Survey
Notes: 5 Core Concepts, 5 Key Questions
Assignment:
Answer the 5 Key Questions for these pictures - due Friday Aug. 22
Aug. 18
Finish Merchants of Cool, discussion
Assignments:
1. Writing Assignment #1: due Friday Aug. 22 - 1 page, double-space, 12 font
2. Find your favorite artist's record label: due Wednesday Aug. 20
3. Electronic Media Survey: due Wednesday Aug. 20
Aug. 14
Can you name these products from their first letter?
Notes: What is Media Literacy?
Watch Merchants of Cool - available online, Writing Assignment #1
Aug. 13
Intro. to Media Lit.
Handouts: Media Literacy Syllabus, Power of I (sign and return)